Charlotte’s Web was one of the most pivotal movies for my generation. We watched as Charlotte, a wise and loving spider, used her web not just to take care of her needs, but to save the life of someone she cared about with simple yet powerful messages that spoke to the hearts of the people she needed to reach. Building a personal brand is akin to building a spider web, and you are like Charlotte grabbing the attention of your people. The way your personal brand comes together, between your messaging, your presence, your SEO, your website, and more creates an attractive web that calls to the very core of your audience.  The key to using the Spider Web Method is to join [...]

Charlotte’s Web was one of the most pivotal movies for my generation. We watched as Charlotte, a wise and loving spider, used her web not just to take care of her needs, but to save the life of someone she cared about with simple yet powerful messages that spoke to the hearts of the people she needed to reach. Building a personal brand is akin to building a spider web, and you are like Charlotte grabbing the attention of your people. The way your personal brand comes together, between your messaging, your presence, your SEO, your website, and more creates an attractive web that calls to the very core of your audience.  The key to using the Spider Web Method is to join [...]

Charlotte’s Web was one of the most pivotal movies for my generation. We watched as Charlotte, a wise and loving spider, used her web not just to take care of her needs, but to save the life of someone she cared about with simple yet powerful messages that spoke to the hearts of the people she needed to reach. Building a personal brand is akin to building a spider web, and you are like Charlotte grabbing the attention of your people. The way your personal brand comes together, between your messaging, your presence, your SEO, your website, and more creates an attractive web that calls to the very core of your audience.  The key to using the Spider Web Method is to join [...]

Charlotte’s Web was one of the most pivotal movies for my generation. We watched as Charlotte, a wise and loving spider, used her web not just to take care of her needs, but to save the life of someone she cared about with simple yet powerful messages that spoke to the hearts of the people she needed to reach. Building a personal brand is akin to building a spider web, and you are like Charlotte grabbing the attention of your people. The way your personal brand comes together, between your messaging, your presence, your SEO, your website, and more creates an attractive web that calls to the very core of your audience.  The key to using the Spider Web Method is to join [...]

If you’ve never closed a six or seven-figure deal before, take a moment and imagine what it would feel like. What would be the thoughts running through your head? Who would be the first person you’d tell? How would you celebrate? And what would it feel like if that were just your average Tuesday? Now, keeping with that vision, what do you think it took for you to close that deal? A long, detailed, perfectly designed sales page? A sales video or (worse) a series of sales videos? Tons of free content and lead magnets to showcase your worth?  How surprised would you be to find out that you don’t need any of it? There are so many misconceptions about what it actually [...]