No matter where you look around the world today, entrepreneurs face a common challenge: The need to stand out from their competitors and win over customers. The creative and socially changed economy of the 21st century has added speed and complexity to the game of business. Competitors are now springing up in all corners of the world. International supply chains and digital technologies make it possible for anyone with an internet connection to start their own business and they can conduct business with anyone, anywhere in the world. While this situation can be stressful, it can also be liberating.  People have the opportunity to chart their own course in the world like never before. Whether starting their own company or working inside one, [...]