As another cat video is served to me in my Reels on Facebook, I am beginning to wonder if this platform can still serve to attract clients to my coaching business. And as the wondering turns into worrying, I feel a pressing need to make some vital changes to what worked for my solopreneur business for half a decade. In this article, I invite you to join me as I share my personal insights and contemplate possible adjustments and embrace change – especially if you have been relying on organic marketing and your personal brand to find clients on Facebook. My story In 2017 I started using my Facebook profile very actively, raising awareness around my new business direction as a coach and [...]

If you are struggling to prove that you are that expert your leads and prospects are ought to hire, if you are getting hesitation and confusion on your sales calls – perhaps I can show you another way to become magnetic to the right people in your audience. In over two decades working with business owners from all walks of life, there is one main obstacle I can pinpoint when it comes to client attraction – where everyone who struggled to grow their business and attract more clients had one thing in common.  They were trying to follow marketing strategies that were not aligned with WHO they were as people, so there was no human energy in their marketing materials. It simply felt [...]