Content marketing is “A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services”. In other words, explicit marketing is simply saying “buy my stuff!” whereas content marketing is the art of persuading people to do so through storytelling. Storytelling is important because science has found that it causes the release of Oxytocin in the brain, which is a hormone that is associated with social bonding. This is a powerful tool for social media (and content marketing in general) because it basically means that sharing stories helps build the all-important know, like and trust factor [...]