Prior to my entrepreneurial journey, I harbored the belief that the majority of businesspeople were fundamentally dishonest. This notion was even reinforced by my friends who warned me against starting a business, arguing that it would turn me “deceptive and ethically dubious.”  This is not surprising considering our shared experiences of being victims of unjust business practices – concealed fees, exorbitant charges, or subpar customer service. However, this viewpoint changed dramatically when I started my own business. I came to realize that it’s not that business people are inherently unethical; it’s more that they are routinely misinformed.  Only a handful of entrepreneurs actually begin with the motive to deceive their customers. Most aim to effect a positive change in the world, while also [...]

Ready to market your app? Where do you start? Knowing how to market your app to your target audience is a simple question but the answer isn’t that simple.  Today, the choices are more than ever. Every platform is a new adventure with its own pros and cons. Facebook is like your familiar neighborhood, Instagram is where you go to create trendy content, and then there’s TikTok – the vibrant new platform that never sleeps! If your audience is young Gen Z’s and Gen alphas then TikTok is a game-changer. It’s where videos go viral overnight, and brands become household names in an instant. And the best part? You don’t need blockbuster budgets to make a splash.  Let’s answer the question of how [...]

The journey from a fledgling idea to a thriving empire is both exhilarating and daunting. The Startup Launchpad is not just a process but also a strategic framework that enables visionary entrepreneurs to become market leaders. This framework comprises five power moves, each a critical steppingstone in building a successful business. These moves—Ideation, Business Plan, Online Presence, Strategic Marketing, and Launch and Growth—are the blueprint for turning aspirations into achievements. Power Move 1: Ideation The genesis of any startup is the idea. It’s the spark that ignites the fire of innovation. But how do you ensure your startup idea isn’t just a fleeting thought but a viable business opportunity? The first step is clearly defining your startup idea, making sure it solves a [...]

BigCommerce and WooCommerce are both reliable platforms for building an online store and selling products. If you’re already using WordPress, WooCommerce is a very suitable option, while BigCommerce makes an all-in-one platform available. BigCommerce has more integrated features and functions than Shopify and other popular solutions. It supports online and in-person sales. Thanks to its wealth of customization and optimization features, it can help your store stand out from the competition.  On the other hand, WooCommerce is faster to set up. If your site is on WordPress, it already comes with the content management system as a plugin. It features integrations with multiple other tools and has lots of extensions to improve its capacity beyond the basics.  WooCommerce Pros WooCommerce is easier to [...]

I bet “better brand recognition” is already on your list of New Year resolutions. That’s if you are a crazy-driven entrepreneur with workaholism tendencies and a mission bigger than yourself, like me. And if you are of that kind, you already know any growth journey starts with honestly admitting where you are: get on the scale to note down your current weight, check your savings account, and see how much you’ve managed to put away already.  How do you assess the status of your personal brand?  I’ve been using the 5 levels of visibility with my clients and today I would like to share it with you. As you read on, try to apply it to your brand. Which level are you at [...]

Due to the rapid growth in technology, people are often in the rat race to compete with others little realizing that they are losing so much or so little. People often search for stones by leaving gems at home. People often think that they will be happy at a later stage if they work hard today.  However, there is no guarantee of happiness at a later stage.   In this context, I would like to discuss Ben-Shahar’s Happiness Model which is thought-provoking for busy people to take a look at and find meaning in their lives.   Dr. Tal Ben-Shahar is the author of several books and a specialist in “Positive Psychology.” He is the author of various books such as The Pursuit of Perfect: [...]

Freelancing is a highly profitable venture, but its overwhelming nature tends to be daunting. To maximize profit, it’s important to adopt favorable mechanisms and workflow aids. You can increase your productivity to a significant level by staying true to your workflow. For a better comprehension, here’s a detailed breakdown of what a freelance writing career involves and how to navigate through it for success. Deliver Quality Jobs  The journey to becoming a top-rated remote worker does not start when you begin getting jobs. You have to focus on developing skills so it is easier to satisfy a client when gigs start to come.  Then, when offering a paper writing service, it’s imperative to place priority on quality. Clients trust you better when they [...]

Effective decision-making is fundamental to successful business operations, but achieving informed decisions can be challenging without proper data. Unfortunately, having so much data available also means having the right tools.  As a result, public data shows that data-driven organizations are more than 20 times more likely to gain customers.   For this reason, introducing tools like mapping software can be a game-changer for decision-makers, providing access to data-driven insights and recommendations.  Visualization for Informed Analysis The best mapping software may also be pivotal in presenting data and information in a visually accessible format, facilitating easy comprehension and analysis. For instance, mapping customers’ locations, competitors’ locations, or relevant data points allows for identifying patterns and trends.  This enhances understanding and provides valuable insights that can [...]

In a renowned anecdote, Albert Einstein is said to have given his graduating class the same exam paper two years in a row. His assistant, worried that the great scientist had made an error, alerted him. Einstein’s reply was simple: “Yes, it’s the identical test. But the answers have been altered.” This wasn’t a sign of Einstein’s forgetfulness, but his wisdom. Just as the solutions in physics evolve with each new discovery, so do the solutions in business and marketing. The question is the same, both now and in the past: how do we attract more customers without breaking the bank? This million-dollar question may have been answered in the past with strategies like TV or newspaper advertising.  Today, our answer is digital [...]

Creating an effective survey invitation email is key to maximizing response rates and gathering the insights you need. Whether it’s for customer feedback, market research, or employee satisfaction, the way you invite participants can significantly impact the success of your survey. Here’s a look at 8 best practices for crafting survey invitation emails that encourage participation. Plus, discover how incorporating email templates html can streamline the process and enhance your invitations. 1. Personalize Your Survey Invitation You know, making your survey email invitation feel like a one-on-one conversation can really boost how many people decide to take part. When you use a person’s name and any other info that shows you’re paying attention to who they are, it sends a big message that [...]