Before we begin, the only reason I want you to get motived to use social media is so you can add value to people’s lives in some meaningful way. This advice is not about becoming some ridiculous influencer or building vanity metrics like followers.
Don’t hold back. Be real.
Authentic and vulnerable wins every time. Share the full story. Don’t be afraid to look like an idiot. Show the raw emotion in your stories. Just be you. This will get you noticed and make you stand out from all the fakeness that exists.
Make people feel.
Feel a sense of relief because you made them laugh.
Feel unhappy and want to change.
Feelings drive people to engage with you again.
Make it really simple.
When publishing text of any kind, don’t make your paragraphs any longer than three sentences. This style is easy on the eye and will bring more eyeballs to your content.
“The white space in between the black text is beautiful. Take advantage of it”
Less is more.
Try writing no more than 1500 words for a blog post. This forces you to get to the point and delete any filler. The need to be in-depth all the time is not required.
You’ll save time and keep it simple which is the goal.
Give everything away for free.
In the beginning, when you’re trying to get noticed and get somewhere, give it all away for free.
Why? Because no one’s paying money for someone’s advice that is not proven. Social proof is king in the online world and it takes a while to build.
Try no photos.
Video and pictures can sometimes subtract from the message. Some of the best posts that you’ll see online that help the writer get noticed are text only.
Choose minimalistic photos.
Photos that are trying to say too much don’t work.
Photos that get to the point and are minimalistic in nature are powerful.
Before I forget, photos that look like stock images don’t work either. We’ve all seen tons of them and so they are uninspiring and too common.
You’ll see a common theme in this article.
“Simple works better than anything else I’ve tried”
Life is already complex enough and the individuals who are prepared to save us all time and keep things simple, are the ones who get noticed on social media.
Take complex topics and make them simple for the masses.
Make your content simple and easy to read.
The headline and feature image are where you should spend your time.
For blog posts on social media, you should spend the majority of your time on the headline and feature image. You want to disrupt people who are scrolling through their social media newsfeed with your content.
Word of warning: this does not mean you create click bait posts that aim to get people to click rather than add value to their life.
You want to be different but you do not want to try and trick people. Tricking people makes you a lair and that will get you noticed for all the wrong reasons.
Say it without ego.
Most content that gets’s ignored is full of ego. Trying to sound cool or bragging about what you have or know doesn’t work.
It’s an easy trap to fall into so be careful talking about yourself too much. Use personal experience and stories but put the focus in what people can learn, rather than how good you are.
Action orientated or inspiring works best.
Posts that give clear actions that work and deliver them in easy to follow steps work.
Posts that inspire people to make a change or take action work as well.
Why? Because these type of posts add value to our lives. We can get something out of them rather than just consuming them.
Collaborate with people who have audiences.
There are lots of people on social media that you can collaborate with so you can share their audience. Here are two strategies:
1. Email them and ask if you can collaborate on some content or if you can share each other’s posts.
2. Build a relationship with them via instant message services like Facebook Messenger and then ask them if you can tag them on specific posts.
Never tag anyone without permission.
Don’t overdo it or you’ll wear them out quickly.
We all start from nothing. When people reach out to you, respond to them. Inspire them. Help them where you can. Do that podcast interview. Write a guest post. Say thank you.
Kindness will be noticed. It will get you noticed because it’s so rare.
Support good causes.
Social media has lots of good causes. When you see one, use your influence to support it. I saw a girl recently in South Africa who held up a handwritten sign asking for a job and then took a photo. She needed a job and had nothing. I liked her vibe and wanted to support her cause.
I shared her photo and helped her get noticed. Not to get something in return, but to spread more good.
Not everything about social media is about you and getting noticed.
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