We’ve all seen ‘The Secret’. We are all familiar with the Law of Attraction. And we are all familiar with the method presented for manifesting our desires: Ask. Believe. Receive.
If you look at that again, it becomes more clear that the biggest obstacle standing between our wishes (ask) and their fulfillment (receive) is Belief. Most people miss out on the ability to manifest their desires because they lack the belief needed to make it happen. The key to manifesting our goals, then, is in developing a strong sense of belief. But how do we do that?
We do that by using our conscious to influence our subconscious, convincing ourselves that we already have the results that we seek. In order to achieve this, we have been taught to use affirmations, NLP, hypnosis, and other forms to program ourselves for success. These methods are great, and I highly encourage you to use them. However, I would like to focus on a method that has been utilized since before electricity.
The Miracle Of Display Advertising
Jim Carrey once wrote himself a check for $10 Million, even though he was broke and desperate. It was simply his way of advertising his desires back to himself. Remember Jack Canfield’s story from ‘The Secret’ about his $100,000 bill? Again, we are looking at someone who found a way to create a symbol to represent his goals, and then broadcast those goals to himself until it changed his sense of belief, allowing him to attract his success.
In each case (as well as countless others), the method being employed is simply a form of advertising: They were selling their goals to themselves in a way that fostered the belief of “having it now.”
Here’s The Formula For Self-Advertising:
- Create a Master Goal – This goal should be huge, outlandish, and it should inspire a certain amount of fear. Grant Cardone speaks at length about how bigger goals inspire us to really fight harder and have more fun doing it.
- Turn That Goal Into Some Form of Symbol – Think about billboard advertising. What we want to do here is create a symbol that our mind can understand at a subconscious level. This could be something like photoshopping your face onto a fitter body, or perhaps superimposing yourself onto the summit of K2. In fact, it’s a lot of fun to Google search for examples of great display ads and billboards in order to get some creative help. Ultimately you need to make this symbol something from your heart and mind. The more creativity that you apply, the better the end results will be.
- Finish Your Ad With a Killer Slogan – The secret to advertising is to reach the subconscious. The subconscious is ruled by symbols. We can use some words, but we want to keep it as simple as possible. Again, think of how a good billboard only uses words to underline the statement made by the image on display. Keep it to 10 words or less. Pro Tip: This is a great place to utilize short, direct suggestions and/or affirmations. Things like, “I deserve it” or “Do it NOW” work wonderfully for this method.
- Create Lots of Copies – Once you’ve settled on a final look for your billboard, I would suggest making a minimum of a dozen copies.
“Dare to visualize a world in which your most treasured dreams have become true.” – Ralph Marston
It’s Time To Advertise
Now that we’ve gotten our display ads created, we want to place them everywhere. The idea is to create a ‘surround sound’ effect so that there is never a time when our field of vision is missing out on the image of our desire. Does that make sense? Just like any good retailer would utilize his or her walls, shelves, and counters to build confidence in a product or service, we are going to turn our walls into billboard ad spaces.
Begin by thinking of where you spend the most time, and where your vision is fixated during that time. Now, slightly off to either side of your primary focal point, go ahead and place 2 of your ads, one on either side.
Ideal Places For Self-Advertisements:
- Each side of your computer screen, towards the edges of your field of vision.
- Either side of your TV
- The back of your bathroom door, since you look in the mirror everyday
- The back of your front door (most of us leave the house every day)
- Each side of your bedroom door, since you go in and out several times per day
- Your living room, one per wall
- Set it as your phone’s Lock Screen
“I probably visualize myself, the shots I’m going to get in the game, how I’m going to play defense, what we have to do to stop the other team’s best player, what it’s going to take out of me, the whole aspect of the game.” – Paul Pierce
There are many other possibilities, but I think the point has been made. We want to turn our homes and our office spaces into an enormous billboard. This will reach our subconscious as quickly as possible, and will result in a requisite shift in our minds.
The purpose of display advertising is to build people’s confidence in a brand, product, or service. This confidence is what causes people to buy. Utilizing this same method, we build confidence in ourselves and our goals; effectively selling our goals to ourselves until we begin to believe that we already have the desired outcome.
Give this method a try, and then leave a comment below to share your experiences.
Image courtesy of Twenty20.com