How is it, that even though we may have competitors who are far less intelligent, capable and competent than us, have raging success and a tribe of dedicated followers who simply adore them – and we don’t?  The difference is, that they have realised that people buy ‘us’ – not our products and services.  People buy who we are BEING, not what we are DOING. The secret is in the way we build our networks and in particular, HOW we make those people FEEL about themselves when we communicate with them (directly or indirectly). There is a well known story about Jennie Jerome, who was Winston Churchill’s mother.  When she was asked about having dinner with two men (Gladstone and Disraeli), she said – “When I [...]

You’ve lovingly created your online courses, even built some services around your topic of expertise; but at the back of your mind you always have this tiny sense of anxiety, a little niggling of fear ‘what if I’m not good enough?’, ‘What if I ever get an unhappy customer?’! The fear of the unhappy customer.  Gulp. It’s a fear that can stop many edupreneurs from ever getting their content out there.  But it shouldn’t stop us.  We can never please everyone, but it’s also not at all nice when it does happen.  I know, I’ve been there. What To Do If The Worst Happens Sometimes – just sometimes, our biggest fears, the things we are most afraid of can actually happen.   For [...]

You’ve lovingly created your online courses, even built some services around your topic of expertise; but at the back of your mind you always have this tiny sense of anxiety, a little niggling of fear ‘what if I’m not good enough?’, ‘What if I ever get an unhappy customer?’! The fear of the unhappy customer.  Gulp. It’s a fear that can stop many edupreneurs from ever getting their content out there.  But it shouldn’t stop us.  We can never please everyone, but it’s also not at all nice when it does happen.  I know, I’ve been there. What To Do If The Worst Happens Sometimes – just sometimes, our biggest fears, the things we are most afraid of can actually happen.   For [...]

You’ve lovingly created your online courses, even built some services around your topic of expertise; but at the back of your mind you always have this tiny sense of anxiety, a little niggling of fear ‘what if I’m not good enough?’, ‘What if I ever get an unhappy customer?’! The fear of the unhappy customer.  Gulp. It’s a fear that can stop many edupreneurs from ever getting their content out there.  But it shouldn’t stop us.  We can never please everyone, but it’s also not at all nice when it does happen.  I know, I’ve been there. What To Do If The Worst Happens Sometimes – just sometimes, our biggest fears, the things we are most afraid of can actually happen.   For [...]

You’ve lovingly created your online courses, even built some services around your topic of expertise; but at the back of your mind you always have this tiny sense of anxiety, a little niggling of fear ‘what if I’m not good enough?’, ‘What if I ever get an unhappy customer?’! The fear of the unhappy customer.  Gulp. It’s a fear that can stop many edupreneurs from ever getting their content out there.  But it shouldn’t stop us.  We can never please everyone, but it’s also not at all nice when it does happen.  I know, I’ve been there. What To Do If The Worst Happens Sometimes – just sometimes, our biggest fears, the things we are most afraid of can actually happen.   For [...]