The Counterintuitive Reason You’re Spinning Your Wheels in Business
Whenever you’re looking to reach a goal in your life, especially if that’s building your own business, there’s one piece of advice you hear over and over again. You must have a ‘why’ that keeps you going when things get tough. And that’s good advice…but it’s incomplete. Picking just one why—no matter how compelling it may seem—isn’t enough to carry you through when things get tough. And they are going to get tough (that’s an inevitability!) Hanging the success of your big dream on one why is setting you on a path to failure. The Single Why problem The problem with a single why is that it’s sneaky. It’s not readily apparent that the why you’ve chosen can’t hold up to the stress [...]