During this time of pandemic I wanted to know where people were literally spending their hard earned dollars toward business growth. I asked the audience, “What have you spent money on to learn about business or grow your business in the last 24 months? Books, Courses, Seminars/Conferences, Coaching/Consulting, or anything else. There were many testimonies to coaching and courses, but books ranked #1. What Tom Ziglar and I got into was a discussion around taking in knowledge, and actually learning it. Making positive change as a result. It’s a convicting message for all of us, as I too am so eager just to jump to the next inspiration message and miss out on actually benefiting from the great knowledge I was just exposed to.

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Source: Zig Ziglar