The statistics tell us there are close to five billion people that use the Internet every day. Social media has millions of users, and mobile phone use is exponentially growing. Access to the Internet has created an opportunity for business leaders to reach their ideal consumers more smoothly. You can use many organic strategies to reach new customers and add value to the market base.
It’s created tremendous opportunities but also just as much noise. It’s not uncommon to be inundated with advertising and sales offers as you scroll social media. If you checked your inbox right now, there might even be a sales attempt from an entrepreneur or business.
To create a business that generates continually growing revenue, financial security and that allows you to live a life of freedom, you’ll need to stand above mediocrity. You’ll need to stand above the noise and show consumers why you are the leader to do business with.
Here are three powerful business growth strategies that help you show up authentically and engage consumers. Here is the path to increased revenue and a business that creates freedom and success in your life.
1. Impress consumers by focusing on content instead of flashy images of success.
In the age of social media, it’s not uncommon to see revenue screenshots and vividly portrayed images of success. You see trips, cars, and maybe even big houses. Those images are a marketing attempt to sell you on the lifestyle to purchase whatever is being sold.
While some consumers fall victim to this form of marketing, they ultimately realize there’s not much substance behind the flash. A lot of what is offered is a version of ‘I make my money teaching you how to make money.’ There are ways to teach businesses how to acquire more clients and increase revenue; there has to be practical substance behind what is offered.
Stand above the noise and impress consumers with a value-first approach. One of the best ways to add value is through solid information-focused content that solves pain points and teaches practical thoughts.
Digital communication channels offer business leaders opportunities to contribute value consistently. Your goal should be to use these digital channels to help your consumer’s life and demonstrate your expertise. It’s not hard to stand above the noise when your focus is value-based content.
In a world full of flashy images of success, you stand out when it’s clear to the consumer that your goal is to educate and add value to their lives. Consumers know the real thing when they see it, and they appreciate authenticity. When they’re receiving value-based content, they tell others, and it builds a strong brand.
2. Use lifestyle marketing strategically and with a clear purpose.
Your consumers love it when they can see behind the scenes. Lifestyle marketing is effective because people are visual. When they can visually see how you are building a business and living out what you teach, it draws them into your brand. However, this has to be done strategically.
If you go all-in on lifestyle marketing, you risk giving people too much access to your life. There’s a danger in building a brand that’s heavily dependent upon marketing your lifestyle. You’re not always going to want to be on, and in lifestyle marketing, you have to.
Lifestyle marketing is more focused on the person versus building an entity. It’s going to be hard to build a business that you could sell someday if the brand is heavily tied to you. The ultimate goal is freedom, and it’s possible you’re not going to want to do this your entire life. Why not build an asset that you could sell someday?
It’s essential to authentically show your audience what it takes to do what you teach. But, in using lifestyle marketing, make sure you’re strategic about what you share and what you don’t. Focus on topics and solving pain points versus trying to paint a picture of a flashy lifestyle. Separate yourself from all the others using this tactic.
3. Leverage growth marketing but be better at fulfillment.
Consumers are frustrated because there’s a wave of entrepreneurs that are better at selling than fulfilling the work. Flashy copy closes deals, but then the consumer is let down with a lackluster customer experience.
As a business leader, your primary goal should be to over-deliver on what you promised your customers. You should have systems and structure in place to make sure the customer experience is stellar. Your goal is to make the fulfillment much better than the marketing was. That’s how you create word-of-mouth marketing and retain lifetime customers.
It’s wise to leverage all the digital platforms to further your reach and market to consumers. It’s a great strategy to leverage growth marketing tactics and mediums to increase sales. Once you do, create a customer experience that builds a word-of-mouth funnel for your business.
The key to scaling a business is good marketing along with better customer service systems that allow you to scale the process consistently.
Nothing is stopping you from building an amazing business that creates financial security and freedom in your life for years to come. While the flashy revenue screenshots and manufactured lifestyle may look appealing on social media, don’t fall for the hype.
There’s a better way to build a business that allows you to stay authentic to who you are and what you believe as possible. Be the entrepreneur that makes the difference. Use these business growth strategies and leverage them to increase your impact and income.